Best Brand Loyalty...

Who has the best brand loyalty? ... Religion. Think about it. This is something that tends to get past on from generation to generation without someone changing because of preference. Also once people have their desired brand they don't tend to EVER try another one out and the animosity between some is so great that people won't just stay away from it, they choose to hate it enough to want to kill. Coke and Pepsi don't have that kind of backing. One other thing to think about usually if someone stops supporting their brand do they switch to a different brand? Occasionally, but more often than not they give up on all the brands.