Best Brand Loyalty...
Who has the best brand loyalty? ... Religion. Think about it. This is something that tends to get past on from generation to generation without someone changing because of preference. Also once people have their desired brand they don't tend to EVER try another one out and the animosity between some is so great that people won't just stay away from it, they choose to hate it enough to want to kill. Coke and Pepsi don't have that kind of backing. One other thing to think about usually if someone stops supporting their brand do they switch to a different brand? Occasionally, but more often than not they give up on all the brands.
posted by The Godfather at 11:52 AM
2 Comments:
Hey, it is good to see you back to blogging. You are right about the religion thing.
You're right about religion and brand loyalty. Some people get almost that kind of brand loyalty if not the multigenerational aspect of it. I just had some wingnut go crazy because I saidduring my podcast that the second coming, "Dave Ramsey" said something incorrect. Since this guy was a complete fanboy, he couldn't even entertain the notion that Dave Ramsey was wrong. He actually had to bend logic and outright lie to make him seem right.
Unfortunately, that sounds a little like fundamentalists and their religion. If Coca-Cola had that kind of loyalty, the streets would run with blood I think. I'm just glad it doesn't and I wish people would relax a bit about religion. Let everyone believe what the want.
Post a Comment
<< Home